Creativity Catalyst, Bill Baren, wrote a thought-provoking blog post this week that compelled me to stop and re-commit publicly to what Bill called conscious marketing. I’ve been following Bill Baren and his work for a while now. His blog line “The Creative Intersection of Life and Business” really speaks to me.
So his post this week began like this…
“In my opinion, one of the main reasons our political system is broken is because its design has been co-opted by politicians who put most of their time, energy and resources into getting re-elected and holding power rather than on serving the people they are meant to serve. Politicians promise, make back-room deals and place their own interests of staying in power (or getting elected in the first place) way above what they are there for in the first place – being in service to their tribe, their constituents. Because of this unfortunate evolution, government has become a joke.
Well, marketing has become a joke, too.“
And he went on to say:
“Just like politicians with government, unconscious marketers are giving marketing a bad name. They make a pact with the devil to do whatever it takes to get someone to do something (vote, buy their product, hire them, etc…) for their own benefit, forgetting their role as a humble servant of their community. And it makes me mad (and it’s not easy to get me mad).
What’s worse, these marketers are leaving a bad taste in our mouths about marketing. It’s giving marketing a bad name and creating so much resistance in all of us to market in the first place. At the same time, we know we need to market in order to create the level of success we so desire.”
Then he continued to share how he was choosing to behave differently and he made a declaration of his commitment to marketing in a conscious way, over-delivering on his promises and focusing on serving his clients.
His message caused me to stop and consider my intention.
So I looked up consciousness in freedictionary.com and I found:
…A sense of one’s personal or collective identity, including the attitudes, beliefs,
and sensitivities held by or considered characteristic of an individual or group.
and
… Alertness to or concern for a particular issue or situation.
And as I pondered this call for conscious marketing, I was instantly reminded of my commitment to delivering the highest value service to this community.
I must honor and respect you, the women of Wise Well Women, who so graciously share your life and business experiences with me, and put your needs first as I consider new ways to reach out, and to deliver coaching, mentorship, writing and product packages, workshops and more.
Clearly, Bill’s declaration was perfectly aligned with my sensitivities about marketing in an authentic way.
So here’s the declaration he invited us to make:
• I commit to delivering on the promise of my marketing.
• I commit to over delivering with every one of my offerings.
• I commit to only enroll people who I know will benefit from my offering
• I commit to putting the need of my clients over my own.
• I commit to creating a first rate experience for the
people I am meant to serve.
Then he closed his blogpost with a request for help – help to shift our global consciousness to a level of service that consistently puts the customer’s experience first.
As a service provider, a business owner, a creative entrepreneur, are you willing to help?
I know I am. I posted my commitment in the comments on his blog, sharing my intention with his audience.
And now I’m sharing it with you.
Will you leave a comment below and share your thoughts? I’d love to hear from you.
In the spirit of wisdom, wellness, and prosperity-
I wish you well–
P.S. For more information on Bill Baren.
Nanette,
I am posting my commitment to only provide my services for those who can truly benefit, to deliver as much as I can for the benefit of my client (not for my own needs), and to totally deliver what I promise and provide much more than expected.
Thanks for a great post.
Warmly,
Dr. Erica
As as witness to your declaration, Erica, I applaud your willingness to serve and deliver with commitment and integrity.
Thanking you for supporting this shift by sharing your declaration here.
Wishing you well–
Nanette
Thank you Nanette for reminding me to be absolutely authentic in deciding how to serve my clients. I agree– there is so much “marketing,” politically or otherwise, that it makes my head spin. I very much like those affirmations and commitments. In working with people’s dreams, I must be hyper sensitive and realize and respect that people are sharing a very private experience. The same with working with editing clients; writing is private info made public. And thanks for introducing me to Bill Baren.
Deborah,
I’m glad this commentary served as a positive reminder. That’s the intention. Simple, isn’t it?
Happy you’re on-board with sharing in this shift-
Nanette
Nanette, thank you for this thoughtful post. Yes, I am often overwhelmed by the sheet amount of marketing, especially during this election period, and the deceptive aspects of marketing. As someone committed to helping other heal and know and live from their magnificence, I make the following pledge:
1. I commit to over delivering on my promises.
2. I commit to working with people who can best benefit from my skills, expertise, compassion and caring.
3. I commit to providing services and products that will help improve the lives of my clients.
4. I commit to considering equally the needs of myself and my clients. My clients are not more important than me; they are equally as important.
5. I commit to modeling self-care and self-respect as my clients often put themselves last.
6. I commit to being most magnificent self so my clients can be their most magnificent selves.
Thank you for prompting me to think of this more deeply.
With warmest regards,
Joan
Thank you, Joan, for joining in to support the shift.
Sending you many blessings–
Nanette
Dear Nanette,
Thanks for sharing this powerful reminder and may I say … Yes, Yes, Yes! I’m in and I re-commit:
• I commit to delivering on the promise of my marketing.
• I commit to over delivering with every one of my offering.
• I commit to only enroll people who I know will benefit
from my offering.
• I commit to putting the need of my clients over my own.
• I commit to creating a first rate experience for the
people I am meant to serve.
When we come from the place of creation (not competition) and coop-etition and trusting in Zig Ziglar’s words “You can have everything you want if you help enough other people get what they want” — it all works out in perfect harmony.
Thank you for sharing with me and the world!
~ Nancy
Yes, yes, yes, Nancy! I am honored to witness your declaration and appreciate that you’ve added the reminder of Zig Ziglar’s words, too.
In the spirit of creation and coop-etition, as you put it so well-
I wish you all the best–
Nanette
Hi Nanette,
Thank you for sharing the wise words of Bill Baren. I agree with him wholeheartedly. I already practice the the commitments he shares and now you provide me an opportunity to declare them in writing on your blog. So thank you!
• I commit to delivering on the promise of my marketing.
• I commit to over delivering with every one of my offering.
• I commit to only enroll people who I know will benefit
from my offering.
• I commit to putting the need of my clients over my own.
• I commit to creating a first rate experience for the
people I am meant to serve.
I love this quote by Dr. Wayne Dyer:
“When you are able to shift your inner awareness to how you can serve others, and when you make this the central focus of your life, you will then be in a position to know true miracles in your progress toward prosperity.”
― Wayne W. Dyer
Blessings,
Sheree Diamond, The Flow Doctor
Thank you, Sheree, for stopping by to share your wisdom and strength with all of us. And thank you for sharing this great quote from Wayne Dyer.
In the spirit of wisdom, wellness and prosperity,
I wish you well–
Nanette